Roll & Go Storefront

Strategic Partnership Opportunity

Fresh Hand Rolls
in 60 Seconds

Premium sushi hand rolls made to order with sashimi-grade ingredients. Accessible pricing. Lightning-fast service. CentralWorld, Bangkok.

Explore the ConceptPartnership Details

The Concept

Made-to-Order Excellence

Roll & Go delivers premium sushi hand rolls in under 60 seconds. Every roll is crafted with sashimi-grade fish, fresh vegetables, and seasoned rice — right before your eyes. No conveyor belts. No waiting. Just exceptional quality at accessible prices.

60s
Order to Hand
฿69–159
Price Range
100%
Made Fresh
Roll & Go front view
Customers at Roll & Go

Target Audience

Four Segments, One Solution

35%
Young Professionals
Bangkok office workers seeking quality lunch in under 5 minutes
30%
International Tourists
Thai and Russian tourists exploring CentralWorld's food scene
25%
Mall Shoppers
Families and couples looking for a quick, healthy meal between shopping
10%
Delivery Orders
GrabFood and LINE MAN customers ordering from nearby offices

Our Menu

Crafted with Precision

Display case

Cold Rolls

Salmon Avocado
Fresh Atlantic salmon, ripe avocado, cucumber, sesame
฿89
Spicy Tuna
Yellowfin tuna, spicy mayo, scallion, tempura flakes
฿99
Yellowtail Scallion
Hamachi, fresh scallion, ponzu, shiso leaf
฿109
Veggie Delight
Avocado, cucumber, carrot, pickled radish, sesame
฿69
Shrimp Tempura
Crispy shrimp tempura, avocado, spicy mayo, tobiko
฿99
Crab & Mango
Real crab meat, fresh mango, cucumber, wasabi mayo
฿109

Baked Rolls

Baked Salmon Cheese
Torched salmon, cream cheese, teriyaki glaze, tobiko
฿159
Baked Crab Dynamite
Crab meat, dynamite sauce, scallion, sesame
฿129
Menu board

Beverages

Thai Iced Tea
฿45
Mango Smoothie
฿55
Yuzu Lemonade
฿50
Japanese Green Tea
฿35

Sides

Edamame
฿39
Gyoza (5 pcs)
฿49
Miso Soup
฿35
Seaweed Salad
฿45
Average Ticket
฿220
1 roll + 1 side + 1 drink

Market Position

Accessible Quality Sushi

Roll & Go fills the gap between expensive omakase restaurants and mass-market conveyor belt sushi. We deliver sashimi-grade quality at fast-food speed and accessible prices.

Speed
60-second service vs 15–20 min at competitors
Price
฿69–159 vs ฿200–400 at premium sushi bars
Freshness
Made-to-order, never pre-made or sitting on belts
Location
CentralWorld: 100,000+ daily visitors
Proven Model
House of Sushi operational playbook since 2022
Visual Appeal
Open kitchen with neon branding drives impulse purchases
Customer ordering
CentralWorld

Location

Why CentralWorld

Bangkok's premier shopping destination with unmatched foot traffic and the perfect demographic mix of locals and international tourists.

100K+
Daily Visitors
#1
Bangkok Mall
550+
Retail Stores
40%
Tourist Traffic

Financial Model

Scenario Analysis

Conservative
฿16.5M/yr
200/day
Rolls/Day
฿180
Avg Ticket
12 months
Breakeven
120%
ROI
Base Case
฿23.8M/yr
300/day
Rolls/Day
฿220
Avg Ticket
8 months
Breakeven
230%
ROI
Optimistic
฿33.6M/yr
400/day
Rolls/Day
฿250
Avg Ticket
5 months
Breakeven
340%
ROI
Evening ambiance

Unit Economics

Food Cost32%
Labor Cost22%
Rent (est.)15%
Operating Margin12.5%
Initial Investment฿2.8M
Monthly Revenue (Base)฿1.98M
Chef preparing rolls

Growth Plan

Expansion Roadmap

Months 1–6
CentralWorld Flagship
Launch flagship counter. Prove unit economics. Build brand recognition and operational playbook.
Months 7–12
Second Location
Expand to Siam Paragon or EmQuartier. Replicate proven model with trained team.
Year 2
5 Locations in Bangkok
Central Embassy, Terminal 21, ICONSIAM. Central kitchen for prep efficiency.
Year 3
Regional Expansion
Phuket, Chiang Mai, Pattaya airports and malls. Franchise model evaluation.
Target: 10 locations by Year 3 · ฿200M+ annual revenue
Evening

Next Steps

Let's Build This
Together

Roll & Go is ready to bring premium hand rolls to CentralWorld. We're seeking a strategic partnership to launch Bangkok's most exciting new food concept.

15–20 sqm
Prime Counter Space
Ground floor food zone
3+1 yr
Lease Term
With renewal option
Q2 2026
Target Launch
Ready to build out

Contact Us

House of Sushi, Opposite Kata Starbucks
19/1 Karon Road, Amphoe Mueang Phuket, Thailand 83100

+66 6-4945-0737[email protected]